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The written word is considered by many as the most powerful tool for mankind ever since we figured out how to put our thoughts on paper or stone tablets. More accurate. When we speak about photography magazines though, the written word is not as important as the visual content, and if it is, it is usually talking about the visual content. So it would be wiser to say that print media and the published works have been the biggest, most powerful tool that mankind has ever invented. After all, cave paintings outdated formal letters and structured textual language and can be looked upon as photography magazines in their crudest forms.